For small and medium-sized companies who want to find the right people fast:
We find you great people quickly with our Purpose Recruiting Engine™.
Candidates stay for years instead of leaving after 3 months - because they are driven by the purpose of your company.
Trusted by KMUs across Belgium
No more 6 month searches.. Our strategy generates 90% more candidates than traditional recruiting.
No ridiculous recruiter commissions. No interim markups. We believe everyone should be able to hire great talent.
Purpose-driven hires stay 3-5x longer than average hires because they actually want to.
You’ve tried job posts, recruiters, referrals - but the system still fails. This isn’t just bad luck - the traditional way of hiring hasn't changed in 20 years. And it shows.
Your LinkedIn job posts get almost no candidates and it takes 6-8 months to hire someone
You hire someone but then have to let them go because they didn’t fit in your team… and start all over again
They’re busy working somewhere else, not browsing job posts or your website.
Recruiters and headhunters charge 20-30% of an annual salary as fees but can’t find you the right people
Case Studies & References
Companies that were once in a similar situation to you.
Case Study 1
CEO
High competition for skilled technicians: A lot of blue-collar technicians were already employed and well-paid, and Allocking didn’t want to steal people from competitors.
Not many candidates in rural regions: It was hard to find skilled technicians in less populated areas of Flanders.
Frustration with recruiters: Traditional recruiting methods were unsuccessful and a lot of money and time was wasted.
Successful recruiting: 1 skilled door technician hired from 55 applications, even in a tight market
Predictable flow of candidates: Consistent and steady stream of candidates allowed Allocking to grow and expand faster
Exceeded expectations: The result far exceeded David Gillian’s expectations.
Allocking’s Purpose: To install and repair doors that keep important buildings safe and secure.
Door Technicians based in Flanders, 30+ Employees
Read Full Case StudyCase Study 2
Founder
Unsuccessful search: Had tried to find people for 6+ months, no good candidates through LinkedIn job posts or other platforms
Order backlog: Team overwhelmed with customer orders and requests that couldn’t be processed in time
People leaving: Colleagues often left after 2-3 months because of low morale, and many colleagues were on sick leave
Successful recruiting: 2 people hired from 13 strong final candidates and 100+ applications in just 2 weeks
Personal support and initial interviews with candidates by our team of experts
Boost in team morale and breathing room for Manuela and Philippe to focus on their customers
Gallia’s Purpose: To craft dream vacations for holidaymakers to the Nordics, UK, and Ireland.
Tour Operator based in Hasselt, Flanders, 10+ Employees
Read Full Case StudyCase Study 3
HR & Finance Director
Too long to find people: It sometimes took 4-6 months to find the right people for key roles, which slowed down progress and put pressure on the team.
Low quality candidates: Whise got applications from candidates, but most weren’t at the right level of what they were looking for.
Costly hiring mistakes: Hiring someone who wasn’t the right fit (especially on mindset or drive) came with high costs in recruiting, training, and offboarding.
Successful recruiting: 1 digital product manager hired from 8 strong final candidates and 74 applications
Unexpected bonus hire: Another strong final candidate was a great match for a different role Whise was looking for.
Time-to-hire radically reduced: Role filled in just 4 weeks instead of previous 4-6 months, a real game-changer.
Whise’s Purpose: To build real estate software that removes stress and creates trust for everyone involved in buying or selling a home.
Real Estate SaaS Company based in Brussels, 30+ Employees
Read Full Case StudyBenefits
2–3 highly motivated, qualified final candidates every week - not just CVs, but people ready to move.
Reduce your hiring and recruiting costs by up to 50% and save the equivalent of 1–2 hires.
Reach the best candidates who weren’t looking - but choose you because they connect with your company’s purpose.
Benefit from having the best employer branding in your industry, and be the first company top talent think of when they want to change jobs.
Purpose-driven candidates stay 3–5x longer and grow with your business instead of leaving after 2-3 months.
Our strategy reaches more candidates than job posts or traditional recruiters.
You’ll Need No Additional Effort in finding and hiring the right people
Book Demo CallA look behind the scenes:
Simple "we’re hiring" job ads never make you unique. That’s why we strategically define what truly sets your company apart - your purpose - and why top talent should choose you over the competition.
We develop recruiting marketing that uniquely places your company as the first choice for people who truly align with your company's purpose.
Why this step is so crucial:
In today’s market, skilled people have options and can choose where to work. Switching to a new employer is one of the biggest decisions they make - especially for candidates with families. We make that decision easier for them by crafting a clear, compelling company purpose that they strongly resonate with and can commit to long-term.
We launch targeted recruiting campaigns that appear 2–3 times per day in the right places - on potential candidates’ phones through social media, on the commute to work, during lunch breaks, and in the evenings - so that switching to your company becomes the first thing top candidates think of.
We tap into the passive candidate market - targeting people who already have jobs and aren't actively scrolling on LinkedIn, websites or job boards - but would switch for the right purpose-driven opportunity. This means we reach 2–4x more people than traditional methods.
Our strategy adapted to your industry:
What many people neglect when recruiting is that every region and sector is unique and has different requirements. Whether it's a rural area with a low population level or a metropolitan city with high levels of competition, we tailor your purpose recruiting engine to your needs.
Applications are only useful if they’re from the right people.
That’s why we built our own applicant tracking system designed specifically for purpose-driven hiring. All incoming applications are filtered, sorted, and pre-qualified in real-time.
But we don’t just rely on software. Our team personally screens and interviews all promising candidates - assessing not just skills and experience, but attitude, values, and long-term fit with your company’s purpose.
We look beyond what’s on a CV to identify the people who are most likely to thrive and stay.If someone sounds good on paper but isn’t aligned with your culture or likely to commit long-term, we won’t recommend them.
‍Custom filtering. Better candidates. More offer acceptances.
Because you’ll only speak with candidates who are genuinely motivated to join your company for the right reasons, your time-to-hire gets shorter and your offer acceptance rate gets higher.
You meet the top 5-10 candidates who are most aligned with the role and your company’s purpose. These candidates are more likely to accept offers and stay in your team longer - because they genuinely want to work for you and nobody else.
Future predictability and consistency:
Your purpose recruiting engine becomes more intelligent over time and once up and running, will generate more candidates for you now and in the future. We monitor candidate quality and adjust campaigns as needed so that you reduce your cost per hire and become independent of overpriced headhunters or interim agencies.
Speed
Traditional recruiters take 6-8 months to fill roles, often slowing down your business growth.
Quality
Most candidates from traditional recruiters are motivated by money or convenience, not by your company's purpose.
Cost
Traditional recruiters or interim agencies charge overpriced fees - often 15–30% of a candidate’s annual salary.
Retention
New hires leave within 2-3 months or you have to let them go because they don’t have the right attitude - costing you time and money.
No. Of Candidates
Most recruiters only reach the 20% of candidates actively looking for a job on LinkedIn or career sites.
Employer Branding
Generic job posts and poor online presence doesn’t reflect your culture and scares off the best candidates.
Speed
Our average time-to-hire is 4-8 weeks - reliably driven by technology, purpose, and brains.
Quality
We attract people who apply to you because they believe in your company’s purpose - not just their paycheck.
Cost
Cut your hiring costs by 40% - one fixed fee - no commissions, no surprises.
Retention
Purpose-driven hires are psychologically aligned with your long-term vision and want to stay and grow with your team for years to come.
No. Of Candidates
Our strategy reaches up to 95% of potential candidates - including passive candidates that standard methods miss.
Employer Branding
Purpose-driven employer branding with video, photos and career website gives candidates a true feeling of your company.
The Team
Some families pass down tradition. Andrew’s passed down innovation.
His grandfather launched Soviet rockets into space. His father became a leading liquid crystal physicist.
Andrew became obsessed with human behaviour, patterns and data - studying political science and quantitative research at Cambridge from age 17.
Before developing Purpose Recruiting, Andrew worked for the Founder & CEO of HomeServe, the ÂŁ4.1 billion global home services giant.
There, he saw first-hand how difficult recruiting and finding the right people was - even for a huge international company.
In London, he saw how people often took jobs because of the paycheck, not because they were truly aligned with the company’s purpose.
That realisation became the seed of the Purpose Recruiting Engine™: a method not just for filling roles, but for attracting people aligned with your company’s purpose - and want to stay for the long term.
Most people settle for good enough. Samee refused to.
‍
After facing 100+ job rejections at age 17, Samee's persistence landed him at Lenovo as a student salesman.
What followed was a meteoric rise through some of the world's biggest companies - Samsung, Tesla, and Worldline - where he climbed from Junior Inside Sales to Head of Global Sales Growth in six years, contributing over €500 million in revenue.
Having experienced both sides of hiring - from desperate job seeker to talent curator building superstar teams - Samee recognized the fundamental problem: everyone was settling.
Job seekers took roles for paychecks, not purpose. Companies hired whoever was "good enough," not who truly cared.
The most successful placements happened when both sides found genuine alignment, yet the industry was built around compromise.
That realisation became the foundation of Purpose Recruiting: a method not just for filling roles, but for connecting ambitious professionals with companies whose missions truly resonate with them - creating partnerships that drive exceptional growth for everyone involved. Bringing all his experience but this time for the right mission.
Stephan built 7 companies over 30 years - and hired hundreds of people along the way.
Some of those hires helped him scale teams from 10 to 500+. Others… nearly sank businesses.
After three decades as a founder and CEO, Stephan knew one thing for sure: bad hires cost more than money. They drain your time, your energy, and your belief in your own vision.
And most recruiting methods are set up to fail - they focus on pushing CVs and filters, not drive or long-term fit.
Stephan is the main investor behind Purpose Recruiting - not just financially, but strategically.
With a deep background in business growth and a net worth of €800M+, he brings a founder’s lens to everything we do.
He's helped shape Purpose Recruiting into what he always wished he had as a CEO: a system to attract the right people — fast, affordably, and with staying power.
Your hiring success is our mission. We bring deep experience from outside the recruiting world - because that’s what it takes to stand out.
Founder & Investor
Managing Director
Managing Director
Investor & Strategic Advisor
Creative Designer
Web Experience Lead
Lead Videographer
Click the button below to schedule a free demo call. We'll take a quick look at your situation and determine which roles we can fill for you.
Book Demo CallIn a 45- minute video call, we will look at your requirements and design a custom purpose recruiting strategy for you.
Once you've made your decision, we'll take care of the whole process to find, select and present you with the right people. You can hire the best candidates within 30 days.
A Look Behind The Scenes:
Media outlet Bloovi reports on our strategy:
Read Article
Our Brussels office is on the iconic Avenue Louise - located on a floor above the Hotel L-Avenue.
From here, we help companies attract top talent with our Purpose Recruiting method and host clients for in-person strategy workshops.
Even though we work with a lot of our clients online, you're always welcome and invited to visit the team in-person.
FAQ
You’ll typically start receiving the first candidate applications within 24–48 hours after launch. Most roles are filled in 30-60 days.
Yes, we keep working at no extra cost until we find you the right people.
Traditional recruiters, headhunters and interim charge very high commissions and fees, for only a few average CVs after several months.
We build you a complete system that predictably and consistently reaches 3-4x more candidates and gets top talent to apply to your company directly.
This way we can find the right people in 30 days and build up a consistent flow of candidates who are driven by your company's purpose.
We use high-frequency targeting to reach the untapped 70% of professionals who aren’t actively searching — but would switch to the right company. Most recruiters never reach this audience.
We’ll look at the roles you want to hire, walk you through real case studies, and design a tailored Purpose Recruiting strategy for your company that we can implement for you to find you the right people in 30 days.
The demo call is designed to give you a taster of how Purpose Recruiting works, and is completely free and no obligation.
Our pricing is 50–70% less than what you’d pay a headhunter or recruiter for the same role.
Our different purpose-driven methodology and approach allows us to generate top candidates for you faster without high premiums or overpriced commissions.
We combine filtering software with real human interviews. Every candidate you meet has been vetted for skills and purpose-fit so that they truly align with your company and want to stay in your team for the long-term.
We’ve successfully filled roles in white-collar and blue-collar industries such as IT, software, skilled blue collars, engineering, travel, and more.
Purpose Recruiting is especially effective for SMEs looking for skilled full-time hires.
Start With Us Now
Because we specialize in helping SMEs in Belgium, we have access to a vast pool of data and insights that we've collected over recent years.
Therefore, we know exactly who our Purpose Recruiting method is suitable for and who it isn't. That’s why we won’t waste your time. If our method isn’t right for your business, we’ll tell you.
One of our experienced team, including Andrew Osipov or Samee Zahid, will take the time to talk to you about your company during a free demo call.
But if it is, we'll take the time to understand the role you're hiring for and develop an individual purpose recruiting strategy that fits your goals and your team culture.
Together, we’ll look at your vacancies, region, and company goals
You’ll get a realistic expectation of what’s possible - including how many top candidates you can expect
And you’ll leave with new clarity on how to quickly find the right people
The consultation is 100% free and non-binding.
Book Demo Call